This is the pan global design phenomenon. Obviously it all originated in Indonesia but you find local twists on it everywhere – South American ikat, Japanese ikat, European ikat. All we did was simply rescale and embolden the colours in some and mute the colours in others. Ikat can bring whatever you require to any room whether it is hippy chic or the subtle shimmer of silk and the outline of design. Like with any rug it is all in the colour and how you choose to apply it.