What we are trying to achieve with this is the simple idea that naivety of design goes a lot further for children’s rugs than violent colours and cartoon characters. I was trying to inject whimsy into these designs and also make something that as the child grows and ages it would be something that they would quite happily have in adult life. I have the Parrots design in a sitting room at home and if I had the good fortune to have a beach house I would quite happily use the Exercise rug in a living room.