It is our belief that naivete of design goes a lot further for children’s rugs than violent colours and cartoon characters. In this collection we have injected whimsy into the designs and made something that as the child grows and ages it will stay with them happily into adult life. I have the Parrots design in a sitting room at home and if I had the good fortune to have a beach house I would quite happily use the Exercise rug in a living room.

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